Imps&Elfs originated in 1997 as a modest children's label without frills and fancies, which concentrates on the shape of the child. Imps&Elfs works with MADE-BY, a subsidiary of the Dutch Solidaridad fair trade organization, to clean up the production process. The ultimate goal of this cooperation between fashion and fair trade is to produce clothes that are 100% child labor free and made from organic cotton.